Primark micro-sites & event pages

The mission

I designed and prepared all imagery and layouts for Microsites and Event Pages, implementing components and creating engaging wireframes that showcased information in a vibrant and effective way. This also involved reformatting imagery to the correct dimensions for a range of uses, including mobile snippets, hero banners, and GIFs.

Below is a selection of Microsites and Event Pages I designed during my time at Primark.

*All of the below is owned by Primark.©

Understanding the consumer

Understanding the Primark customer was integral to this role. I conducted extensive research into the brand’s core audience, exploring who typically shops at Primark, what resonates with them, and the most effective ways and platforms to present content.

Each Microsite and Event Page was designed to tell a clear story, with imagery and components used cohesively to create a consistent, engaging experience.

The process

Creative storytelling was central to this work, transforming engaging content into a richer experience through considered use of imagery that guided consumers on a visual journey.

The results

Microsites and event pages were designed with the consumer at the forefront, focusing on showcasing vibrant, new imagery.

*All of the above is owned by Primark